{"id":142,"date":"2014-10-01T12:13:26","date_gmt":"2014-10-01T09:13:26","guid":{"rendered":"http:\/\/icel.me\/next\/?p=142"},"modified":"2020-01-14T10:59:24","modified_gmt":"2020-01-14T08:59:24","slug":"coffee-fueled-marketing","status":"publish","type":"post","link":"https:\/\/icel.me\/next\/142-coffee-fueled-marketing","title":{"rendered":"\u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05ea\u05d5\u05d3\u05dc\u05e7 \u05d1\u05e7\u05e4\u05d4"},"content":{"rendered":"

[slideshare id=39741310&doc=coffeefueledmarketing-141001035648-phpapp02]<\/p>\n

    \n
  1. Welcome:
    \n<\/strong>About me. 5+ years of web and marketing experience, work at internet and ad companies, work for Israeli Roleplayers Association<\/a>, indie projects, Vanor<\/a>.<\/li>\n
  2. A Journey Of A Thousand Miles:
    \n<\/strong>The marketing process is long term. It should begin when the work on the project starts. It should continue through launch and post-launch.<\/li>\n
  3. A unified language:
    \n<\/strong>Choosing a name, a message, colors.<\/li>\n
  4. The Twitter Method:
    \n<\/strong>If you cannot contain your idea in 140 characters, your message is too complicated.<\/li>\n
  5. One voice:
    \n<\/strong>Choose a spokesperson. She alone will be the voice of your product. All communications will go through her.<\/li>\n
  6. You Will Be Bashed:
    \n<\/strong>People will not like some of the things you do. They will try telling you how to do things differently. Ignore them. Select the few people you can rely on, let them decide what opinions are worth your time.<\/li>\n
  7. Know your limits:
    \n<\/strong>Build a plan. Know what to expect. Research what others did before you. Learn from experience.<\/li>\n
  8. Metrics are Power:
    \n<\/strong>Your goals should be measurable, otherwise you will not know by how much<\/strong> you failed or\u00a0succeeded.<\/li>\n
  9. Content is still king:
    \n<\/strong>Not a clich\u00e9. The best online marketing method is still to produce quality content \u2013 text, video, images.<\/li>\n
  10. Search is Power:
    \n<\/strong>It will work time and time again: with quality content, traffic will flow. Each new piece of content will catch new keywords which will drive traffic to your website.<\/li>\n
  11. Context is Queen:
    \n<\/strong>Social media allows us to give personal context and experience to each piece of content we publish and create a personalized touch for the community.<\/li>\n
  12. Community is Power:
    \n<\/strong>At some point, your project will get inertia of its own. You need to provide support and allow it to occur naturally. So don't try to take over, let the community make it their own.<\/li>\n
  13. All roads lead to Rome:
    \n<\/strong>The web is full with new social sites, aggregators and other channels. Use them all. Link them all. Cross-post interesting content across multiple channel. Use the advantage of each of them for their unique content.<\/li>\n
  14. Standard breakdown of traffic sources.<\/li>\n
  15. 28%\u00a0Mobile & tablet users:
    \n<\/strong>Cannot ignore this market segment. People will complain if you don\u2019t have mobile optimization.<\/li>\n
  16. No Rest For The Wicked:
    \n<\/strong>Making a mobile optimized website is a must. During an event, people will use the websites to check on things as the program and directions.<\/li>\n
  17. The show must go on:
    \n<\/strong>Your product launch is only the beginning. Your marketing process marches on. The launch itself is a major event, but post-launch attention is of outmost importance.<\/li>\n
  18. The End is the Beginning:
    \n<\/strong>You shouldn\u2019t start all over again with your next project. Continue the process post-launch and reap the fruit of your labor. The next time you\u2019ll have much more power at your disposal.<\/li>\n
  19. Lay back and relax.<\/strong><\/li>\n
  20. Questions<\/strong><\/li>\n<\/ol>\n
    \n

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    \u05d0\u05d2\u05d1, \u05e9\u05dd \u05d4\u05de\u05e6\u05d2\u05ea \u05e0\u05d5\u05d1\u05e2 \u05de\u05d0\u05de\u05e8\u05d4 \u05e9\u05d0\u05e0\u05d9 \u05e0\u05d5\u05d4\u05d2 \u05dc\u05e9\u05ea\u05e3 \u05de\u05e4\u05e2\u05dd \u05dc\u05e4\u05e2\u05dd \u05d1\u05d9\u05de\u05d9 \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e2\u05de\u05d5\u05e1\u05d9\u05dd, "\u05d0\u05e0\u05d9 \u05de\u05db\u05d5\u05e0\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d4\u05de\u05ea\u05d5\u05d3\u05dc\u05e7\u05ea \u05d1\u05e7\u05e4\u05d4." \u05d6\u05d0\u05ea \u05d5\u05e8\u05d9\u05d0\u05e6\u05d9\u05d4 \u05e2\u05dc \u05d0\u05de\u05e8\u05d4 \u05d0\u05d7\u05e8\u05ea \u05e9\u05e0\u05e4\u05d5\u05e6\u05d4 \u05d1\u05e8\u05e9\u05ea \u05d0\u05d5\u05d3\u05d5\u05ea \u05db\u05da \u05e9\u05de\u05ea\u05db\u05e0\u05ea\u05d9\u05dd \u05d4\u05dd \u05de\u05db\u05d5\u05e0\u05d4 \u05e9\u05de\u05de\u05d9\u05e8\u05d4 \u05e7\u05e4\u05d4 \u05dc\u05e7\u05d5\u05d3.<\/p>\n

    \u05d0\u05d2\u05d1 2, \u05d1\u05e4\u05e2\u05dd \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4 \u05e9\u05d4\u05e2\u05dc\u05ea\u05d9 \u05d0\u05ea \u05d4\u05de\u05e6\u05d2\u05ea \u05dc\u05d0\u05ea\u05e8 SlideShare \u05db\u05e7\u05d5\u05d1\u05e5 pptx \u05d4\u05de\u05e2\u05e8\u05db\u05ea \u05e9\u05dc\u05d4\u05dd \u05d4\u05d7\u05dc\u05d9\u05e4\u05d4 \u05dc\u05d9 \u05d0\u05ea \u05d4\u05d2\u05d5\u05e4\u05df. \u05d0\u05d6 \u05d4\u05e2\u05dc\u05ea\u05d9 \u05de\u05d7\u05d3\u05e9 \u05d1\u05e4\u05d5\u05e8\u05de\u05d8 PDF \u05db\u05d3\u05d9 \u05dc\u05e9\u05de\u05d5\u05e8 \u05e2\u05dc\u05d9\u05d5.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u05db\u05e9\u05d7\u05d6\u05e8\u05ea\u05d9 \u05d1\u05d0\u05e4\u05e8\u05d9\u05dc \u05d4\u05d0\u05d7\u05e8\u05d5\u05df \u05de\u05d5\u05d5\u05e2\u05d9\u05d3\u05ea Quo Vadis \u05d1\u05d1\u05e8\u05dc\u05d9\u05df, \u05e8\u05d0\u05e9\u05d9 \u05d4\u05d9\u05d4 \u05de\u05dc\u05d0 \u05de\u05d7\u05e9\u05d1\u05d5\u05ea \u05d5\u05e8\u05e2\u05d9\u05d5\u05e0\u05d5\u05ea. \u05e8\u05e6\u05d9\u05ea\u05d9 \u05d2\u05dd \u05d0\u05e0\u05d9 \u05dc\u05d4\u05db\u05d9\u05df \u05d4\u05e8\u05e6\u05d0\u05d4 \u05d5\u05dc\u05d4\u05e2\u05d1\u05d9\u05e8 \u05d0\u05d5\u05ea\u05d4. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,5],"tags":[],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-1","category-5"],"jetpack_shortlink":"https:\/\/wp.me\/p4QelQ-2i","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":1,"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":410,"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/posts\/142\/revisions\/410"}],"wp:attachment":[{"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icel.me\/next\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}